Safety Culture

Influencing Behaviors for Better Safety Performance

By Ana Ellington

At this year’s New England area American Society of Safety Engineers Professional Development conference, Keith Robinson, corporate safety director at Civil & Environmental Consultants, Inc., presented a lively session on how behaviors impact safety performance in workplaces—safety culture is key.

Robinson used the ABC model to explain what exactly influences behaviors. The ABC model involves Activators (antecedents), Behaviors, and Consequences.

An activator is a person, place, thing, or event that comes before a behavior and encourages or triggers a behavior. Activators in the workplace can be signs, written procedures, and training. According to Robinson, strong activators must be specific.
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