Webcasts

Risk and Reputation: Preparing for Crisis

Risk and Reputation: Preparing for Crisis 
February 28, 2019 at 2pm ET

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Getting prepared for a crisis in advance is one of the most important actions any organization can take in today’s social media-driven world. Crises can appear out of nowhere and go viral in moments, endangering your organization’s revenue and reputation with little to no warning. This session helps organizations of all sizes understand how to get prepared to deal with crises as they occur by taking steps to prepare before the pressure is on.

 

Attend this webinar to learn about:

  • Crisis communications
  • Best practice in crisis preparedness
  • Change management for transformative events
  • Social media’s influence and examples
  • Crisis case studies

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This webinar may qualify for 0.15 Recertification Points for CSPs, CHSTs, OHSTs, 1 CMP credit for CHMMs, and eligible for CM credits for CIHs who attend. Professional Development Hours (PDHs) or Continuing Education Credits/Units (CECs/CEUs) may also be available for EHS managers participating in this webinar (please note that webinar participants are responsible for exploring their accrediting agency requirements to have their educational credits approved for credit).

Speakers:
Lourdes Ramirez
Senior Account Executive
Dix & Eaton

Lourdes Ramirez is a member of Dix & Eaton’s crisis communications practice, where she leads client engagements that involve crisis communications, corporate communications, investor relations, change management, web site development, social media and digital strategy. Her expertise in these areas allows her to counsel clients on a wide variety of high-stakes crisis situations, including labor issues, accidents, cyber security, workplace violence and divestitures.

Lourdes also leads crisis communications training exercises with clients to help hone their speaking and presentation skills in advance of crisis situations. She is a regular presenter at trade events in a variety of industries, from banking to aviation and energy to construction.

She joined the firm in 2015 from Fairmount Santrol, where she managed various marketing and corporate communications initiatives during a critical time that included the company’s initial public offering, name change and a major corporate rebranding.

Previously, Lourdes was a project manager at MultiVu, a PR Newswire Company. There, she managed online multimedia and digital content sites from conceptualization through design, editing, publishing, distribution and Web engagement, and gained experience in SEO, social media and other key business analytics. She holds a Bachelor of Arts degree from Miami University and a Master of Arts degree from Case Western Reserve University.

Matt Barkett
Chief Client Officer
Dix & Eaton

Since joining Dix & Eaton in 2005, Matt Barkett has played key roles in numerous high-impact engagements, leading communications efforts during the Sago mine and Upper Big Branch mine accidents in West Virginia plus the Colgan Air crash outside Buffalo. Matt also counseled Northwest Airlines during a strike by the airline’s mechanics and advised

Southwest Airlines during its acquisition of AirTran Airways, now continuing to support labor relations initiatives through the integration of those two airlines. He also advised London-based Imperial Chemical Industries on its $16 billion merger with Dutch coatings giant AkzoNobel, including development and direction of all transaction and crisis communications activities for the company’s North American paints division. Matt’s team also advised AkzoNobel in the subsequent divestiture of the North American Paints division to Pittsburgh-based PPG.

Matt previously was communications director for the North American operations of ICI Paints, where he served as the company’s top communications and public relations officer. Earlier, he served as group director, national media relations for Qwest Communications International in Denver during the firm’s highly publicized $50 billion merger with US West. Matt also served as director of corporate communications for a subsidiary of Liberty Media Group, the programming arm of AT&T Broadband and Internet Services. He began his career in 1991 as a newspaper reporter in Arkansas, during the early days of Gov. Bill Clinton’s run for president. Matt holds an MBA in marketing and a Bachelor of Arts undergraduate degree from the University of Colorado.

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