Protective Industrial Products, Inc. Introduces THORZT™ Rapid Rehydration Solutions

LATHAM, NY – September 12, 2023 – Protective Industrial Products, Inc. (PIP®), a global leader in personal protective equipment (PPE) including hand protection, above-the-neck protection, workwear and footwear, proudly announces the launch of THORZT™ into the North America market. This exciting new addition of powder concentrates enhances the PIP® market-leading heat stress PPE portfolio.

THORZT™ is a scientifically proven mix of cutting-edge vitamins, minerals and amino acids, all formulated for rapid rehydration. Designed by Olympic Athletes to maintain mind and body function at a cellular level, the THORZT™ electrolyte formula is highly effective at meeting the needs of heat stressed workers. Research shows that 50% to 60% of the industrial workforce starts the day in a mildly dehydrated state every day, making rehydration solutions critical for maintaining workplace efficiency and safety.

“PIP is pleased to bring THORZT Solo Shots to the North America market. As temperatures have climbed higher than ever this summer, it’s important to support worker health with hydration and other heat stress solutions” said John Romano, Executive Vice President and General Manager, North America. “We have the broadest heat stress portfolio in the industry from cooling apparel and workwear to our new THORZT rapid rehydration solution.”

THORZT™ is available in three flavors to help boost physical and mental potential as it can assist in water absorption, restoration of fluid balance, muscle cramps, recovery and fatigue. It is sugar-, caffeine-, and gluten-free with a proprietary electrolyte formula that includes Sodium, Potassium, and Magnesium plus a proprietary blend of B and C group vitamins, L-Glutamine, and essential Branch Chain Amino Acids (BCAA’s).

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Protective Industrial Products (PIP®) is a leader in providing innovative personal protective equipment (PPE) which includes Hand Protection, Above-the-Neck Protection, Workwear and Footwear to the industrial, trades, retail and e-tail channels. PIP®, along with its recognized global brands: PIP®, G-Tek®, Boss®, Grippaz®, Bisley Workwear® and its licensed PPE brands, CAT®, John Deere®, Scotts Miracle-Gro® and now PUMA® Safety Footwear are relied upon for personal protection by workers every day. Additional information about PIP® is available at